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Alena Porokh

The Art of Storytelling: How Is Storytelling Used in Video Games?

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Humans have told stories forever – campfires, novels, films. Games picked up that same instinct but added something the others didn’t: control. You’re not just sitting back, you’re pushing the story forward. Have you ever noticed how storytelling is used in video games? Or what role does storytelling play in their development?

The Art of Storytelling in video games

What Is Storytelling in Game Development?

Think about it: a game can start with a cinematic that sets the stage, but the real storytelling happens the moment you move a character. Every choice, every fight, every small decision is part of the narrative.

And that’s the big difference from books or movies. In games, you’re inside it. The plot doesn’t just happen to you – you steer it, bend it, sometimes even break it. That’s why even simple mechanics can feel like storytelling when they tie into the world.

When a story is strong, it keeps you playing long after the novelty of mechanics fades. Characters feel like friends or enemies. Worlds feel lived in. And suddenly it’s not just “finishing a level” – it’s seeing how your version of the story ends.

Video game storytelling can also be explicit or implicit. Explicit is when you get the story through cutscenes, dialogue, or written text. Implicit ones are when the environment, level design, and actions of non-playable characters convey the story.

One of the key elements here is character development. They should be relatable and likable, which helps players connect with them emotionally. Character development can occur through various means. Use dialogue, actions, or interactions with the game environment.

Another important aspect is worldbuilding. Designers create the world so that it feels immersive and believable. The environment should be consistent. The game mechanics should support the story and the world. It mostly depends on the professional skills of your developers. The Kevuru Games team takes a creative approach to game development. We offer innovative and immersive gaming experiences. Our team works with a focus on story and environment that urges players to delve into the unknown realm. We also encourage you to check out how long does it take to make a video game.

A good story can also add replay value to a game and answer to video game questions. Players who invested in the story will want to replay it to experience different endings or explore alternative paths. Besides, a well-crafted story can add a sense of purpose. It becomes more than just a collection of levels or tasks. 

What Are the Benefits of Storytelling in Games Beyond Just Entertainment?

Immersion is usually the first thing people point to – a good story pulls you in, lets you step into a character’s shoes, and makes you care about what happens next. That emotional investment changes the way you play. Winning a fight or finishing a quest doesn’t just tick off an objective; it feels like you’ve accomplished something that matters.

But storytelling does more than entertain. Narratives in games can carry weight – moral choices, social commentary, even subtle messages about how people treat each other. When handled well, these themes stick. For younger audiences especially, stories presented in an interactive format can be more memorable than a lecture or a textbook.
And then there’s the mental side. Complex plots, branching paths, puzzles built into the narrative – they all push players to think critically. Decisions don’t always have a “right” answer, and navigating those gray areas is its own kind of problem-solving. That’s part of why certain games linger in memory long after the credits roll. It helps players develop such skills as:

  • logical reasoning; 
  • creative thinking;  
  • adaptability that they can apply in various real-world scenarios.

Finally, it can be a powerful tool for building community and fostering social connections in our digital age. Many games have passionate fan communities. They  share their love of the story and characters there. They bond over shared experiences and discuss their interpretations of the game’s narrative. Fans can form meaningful connections with one another that transcend the game itself.

Evolution of storytelling in video games

The Evolution of Storytelling in Video Games

The art of storytelling in video games has changed a lot since the days of blocky pixels and beeps. Each generation of hardware gave developers new ways to weave narrative into play – sometimes subtle, sometimes groundbreaking.

1. The early days

Stories were barely there – Super Mario Bros. gave you a princess to save, Pac-Man had ghosts to dodge. That was enough. Gameplay carried the whole experience – the “story” was just background decoration.

2. The rise of RPGs

Then came Final Fantasy and Dragon Quest. Suddenly the characters had names, backstories, motivations. Players weren’t just running dungeons – they were following lives, getting invested in outcomes.

3. Cinematic storytelling

PlayStation discs opened the door to something new – cutscenes everywhere. Metal Gear Solid felt like half-movie, half-game. Final Fantasy VII dropped moments that stuck with people for decades. At the time it was jaw-dropping – and maybe a little over the top.

4. Emergence of open-world games

Freedom arrived with Grand Theft Auto III and Morrowind. No more single path – you could wander off, ignore the main quest, and still create a story of your own. Two players could compare notes and it sounded like they had played completely different games – that was the appeal.

5. Telltale games

Telltale pushed another frontier with The Walking Dead and The Wolf Among Us. Episodic releases emphasized character relationships and forced players to make choices that shaped outcomes. “Your story” became more literal.

6. Virtual reality

VR took immersion further. Slip on a headset in Half-Life: Alyx or Lone Echo and suddenly the story isn’t happening in front of you – it’s happening around you. It’s still early days, but VR storytelling shows how far interactivity can go.

What Are the Types of Narrative in Games?

A well-crafted narrative gives purpose and weight to gameplay. Different genres approach it differently:

  • Linear storytelling – the classic structure. Events happen in a fixed order, and your role is to experience them. Uncharted is a good example: polished, cinematic, and tightly directed.
  • Non-linear storytelling – less rigid. You might uncover the story in fragments, or choices can shift outcomes. Open-world series like Skyrim or Grand Theft Auto thrive on this format.
  • Emergent storytelling – not scripted at all, but born from the systems. Think of the stories players tell each other after a session of Minecraft or Dwarf Fortress – moments that no designer explicitly wrote, but that feel just as real.
Types of narrative in games

4 Models of Narrative Architecture

Henry Jenkins is a known name in the game industry and a renowned scholar in media studies. In the essay “Game Design as Narrative Architecture” (2004) he suggests that a game’s design facilitates different kinds of narrative experiences. There are four specific models for interactive narrative: the evocative, the enacted, the embedded, and the emergent.

The evocative type of narrative architecture draws upon existing stories from other forms of media. It uses familiar genres or pre-existing intellectual property to prime the audience’s expectations. This method can be seen in immersive experiences like haunted houses or large-scale movie-inspired events. VR centers drop participants into specific locations within well-known universes.

The enacted narrative involves direct participation from the audience. It allows them to perform specific actions that progress the story physically. AR/VR technology have made this immersive experience more accessible. You can try it in the virtual reality experience Vader Immortal, where participants can pick up a lightsaber and swing it in combat as if they were a Jedi.

Embedded narratives rely on exploring a designed environment. The players uncover texts and other artifacts that communicate story beats. Narrative-driven games and immersive shows commonly use this technique, to populate a world and give it more depth.

Lastly, emergent narratives are not pre-structured or pre-programmed but take shape through gameplay. For example, games like The Sims allow players to define their goals. They write their own stories within the game’s authoring environment. You can see this kind of design in projects like Chaos Theory – immersive experiences where audience participation directly shapes the outcome.

Together, these four narrative models give designers plenty of tools to build unforgettable worlds – from branching choices to open exploration.

How Video Games Have Become the Perfect Storytelling Medium?

In the last decade, games have stepped up as a true rival to books, film, and TV when it comes to narrative. The best-selling titles now deliver stories as engaging as anything on the big screen – sometimes more so. But why are video games such a powerful storytelling medium?

1. Interactive storytelling

Unlike film or books, games hand the reins to the player – you’re not just a spectator. Decisions ripple through the narrative, sometimes nudging the story slightly, sometimes flipping it completely. That sense of agency is what makes players feel tied to the story in a way passive media can’t match.

2. Immersion

Strong visuals, believable audio, responsive controls – put them together and you stop thinking about “playing” and start feeling present in the world. Once you care about the characters and the space they inhabit, every win or loss lands harder – because you’re living it, not watching from a distance.

3. Non-linear storytelling

Some games drop the straight road entirely – no single path, no fixed order. Instead, you explore at your own pace. Maybe you stumble on a hidden side quest, maybe you piece together lore from scraps of dialogue. It feels less like being told a story and more like unearthing one. That freedom turns exploration itself into narrative.

4. Character development

The players can develop characters in a way that other forms of media cannot. There you get dialogue trees, character interactions, and the player’s choices. You can get to know characters on a deeper level by forming emotional connections with them. So that to understand their motivations and backstories in detail;

5. Replayability

One advantage games have over books or films is the ability to go back and do things differently. Choices can bend a game’s story in subtle directions – or flip it on its head entirely. Go back for another playthrough and you might notice a line of dialogue you missed, stumble onto a hidden quest, or unlock an ending you never saw coming. Each run feels a little different – that’s why game stories don’t feel locked in place the way a book or film does.

Video games really are a powerful storytelling medium. They mix interactivity, immersion, and choice in ways no other format can. The best titles rival novels or cinema – and sometimes surpass them. The next time you boot up a game, it’s worth remembering you’re not just “playing” – you’re stepping into a story.

Excellent Game Storytelling Examples

It’s tough to single out just a handful – there are plenty of contenders – but here are five games often praised for their storytelling:

1. The Last of Us – Joel and Ellie’s journey through a post-apocalyptic America is raw and emotional. Love, loss, survival – themes normally found in novels or films are played out interactively, making each encounter hit harder.

The last of us game example
Posted by Naughty Dog that is one of the most successful and prolific game development studios.

2. Red Dead Redemption 2 – Arthur Morgan’s tale stretches across an enormous world, yet it feels personal. The landscapes and shootouts are memorable, sure, but what stays with players is Arthur’s slow disillusionment with the Van der Linde gang – and how every decision nudges him closer to or further from redemption.

red Dead Redemption game
Posted by GTABase.com is the largest GTA website dedicated to providing information on all Rockstar Games.

3. Life Is Strange – at first glance, it’s about a teenager who can rewind time. But the time-travel hook is really just a lens. The game digs into friendship, grief, and the choices that define who we are. Each decision ripples outward – sometimes in ways that feel more human than fantastic.

Posted by Square Enix Ltd. which develops and licenses SQUARE ENIX® and TAITO® branded entertainment content in Europe

4. Spec Ops: The Line – what starts as a typical military shooter twists into a critique of the genre itself. It forces players to confront the psychological toll of violence – and leaves them uncomfortable by design.

Spec Ops: The line game example
Posted by The New York Times

5. The Witcher 3: Wild Hunt – Geralt’s search for Ciri, his adoptive daughter, isn’t just a hunt across kingdoms. It’s a story of politics, family ties, and love in its many forms. Quests branch, stories overlap, and the tone swings between epic battles and quiet personal moments – the kind of mix you’d expect from a great novel rather than just a game.

The Witcher III game
Posted by thewitcher.com

In summary, storytelling in games is rarely just about cutscenes. It’s gameplay, dialogue, visual design, character arcs, and worldbuilding all working together. And because the player isn’t a passive observer but an active participant, the connection can run much deeper – a bond with characters and worlds that stays long after the screen goes dark.

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